42 Rules of Marketing
It
is a compilation of ideas, theories, and practical approaches
to marketing challenges I have been collecting over the past
17 years. The idea was to create a series of helpful reminders;
things that marketers know we should do, but don‘t always have
the time or patience to do.
$16.96
42 Rules Toolkit
As
featured in the book 42 Rules
of Marketing. The following marketing templates have been
used by hundreds of professionals to help them improve the
effectiveness of their marketing activities. The kit includes
the following seven
- PR Calendar
- Marketing Plan
- Launch Plan
- Target Audience Profile – Consumer and Business
- Message Development
- Message Testing
- Marketing Mix
$79.95
The Big Launch Toolkit
For product managers, marcom managers, PR managers or entrepreneurs
looking to launch a company or product, the Big Launch Toolkit
has everything you need to be heard! The kit includes all the
material in the Strategic Marketing Toolkit plus everything you
need to plan, manage and execute a successful launch, including:
- Marketing Plan
- Target Audience Profile – Consumer
- Target Audience Profile – Business
- Competitive Overview
- Positioning Worksheet
- Message Development
- Message Testing
- Launch Checklist
- Planning Calendar
- Planning Checklist
- Datasheet
- Press Release – Product
- Press Release – Customer/Partner
- Campaign Checklists
- Media Coverage Report
- Web page content template
$169.95
Strategic Marketing Toolkit
For business owners and senior managers looking to guide their
teams, or individuals who want to be more impactful, this must-have
Toolkit gives you useful details without overwhelming you with
things you don’t need and won’t use. These tools
have been tried and tested and they work!
- Marketing Plan
- Target Audience Profile – Consumer
- Target Audience Profile – Business
- Competitive Overview
- Positioning Worksheet
- Message Development
- Message Testing
- Planning Calendar
- Planning Checklist
$149.95
PR Toolkit
Our starter kit is for product managers, marcom managers,
PR managers or entrepreneurs who need access to best-in-class
models for creating press releases that generate coverage and
buzz. This proven set of templates includes:
- PR Calendar
- Competitive Overview
- Media Coverage Report
- Press Release – Product
- Press Release – Customer/Partner
$69.95
If you have questions about any of the following products, please
contact:
Laura Lowell
info@impact-mg.com
408.832.1674
