Laura Lowell is the President of Impact Marketing Group, and the driving force behind the award-winning, best selling book series 42Rules.
Laura founded Impact Marketing Group in 2005. Her first book, 42 Rules for Marketing, was an Amazon.com bestseller. Her second book 42 Rules for Working Moms, combined her expertise and her passion, and was featured on Oprah & Friends Radio, The Peter Walsh Show.
Laura has navigated the waters of working motherhood since the birth of her first daughter in 2000. Part-time, full-time, author and entrepreneur – she has tried it all. Her goal is to combine her passion for writing with her expertise in marketing communications.
During her 20+ year career, Laura worked for Hewlett-Packard where she was the Director of Worldwide Consumer Marketing Communications with responsibility for planning and implementing integrating marketing campaigns across all HP consumer product lines. Earlier in her career, Laura spent several years at Intel Corporation where she was on the start-up team that developed and implemented the Intel Inside branding program. A degree in International Relations prepared her for work assignments in Hong Kong and London, after which she received her MBA from UC Berkeley, Haas School of Business with an emphasis on marketing and entrepreneurship.
Laura writes about marketing and branding for ActiveGarage.com and has been featured on Oprah & Friends, ABC, The Huffington Post, and more. Laura is also an active blogger authoring The Rules…According to You about branding and marketing for entrepreneurs. A dynamic speaker, Laura has been a keynote speaker at conferences around the world.
Laura spent 2009-2010 living and working in Malaga, Spain with her husband Rick and their two daughters. They returned to their home in Los Gatos, CA where they were happily reunited with friends, family and their dog.